What is
Analytics & Intelligence?
A substantial quantity of knowledge generated from various sources i.e., processes, employees, and customers will leave businesses swamped if it is not managed and leveraged strategically. Firms that may extract accurate insights by correlating such knowledge can optimize their operations at a larger scale, thus achieving improved business performance and productivity levels.
Data Analytics (DA) is a broader umbrella that includes Business Analytics but also sometimes incorrectly referred to as Business Intelligence (BI). Business Intelligence refers to the Information required to enhance and improve business decision-making abilities. Business intelligence (BI) is the process of collecting, storing, and analyzing data from business operations. This process provides comprehensive business metrics, to support decision making. You can use this information to create benchmarks, spot trends, increase compliance, and identify and improve aspects of your business that need attention.
Data Analytics (DA) refers to the practice of using your company’s data to anticipate trends and outcomes. DA in includes data mining, statistical analysis, and predictive modeling that help make more informed decisions. The major difference between BI and DA is the questions they answer. DA focuses on predictive analytics and BI focusses on descriptive analysis.